Nicola Goodwin

Work — Web

Websites that make the case before the first call.

Company sites6 sites
Landing & event pages6 pages
RoleDesign, art direction
Built onWordPress, Squarespace

A website is often the first time someone meets a brand on their own, with nobody there to explain it. I design sites around what that visitor needs to believe, in the order they need to believe it, with the proof close at hand.

Company sites

6 sites

The site a company is judged by: who it is, what it does, and the proof that it works.

City Light Capital

Design, built with a developer on WordPress · 2022

An impact fund’s site, rebuilt in the system from its reports: navy, yellow and hexagons. The home page says what City Light invests in and why, and its City Spark program gets pages of its own, with more than a hundred companies in a hexagon grid.

Case study →   citylight.vc ↗

Pages from the City Light and City Spark websites: City Spark’s home, the City Light home page, the City Spark companies in a hexagon grid, and the City Light portfolio
The City Light home page on a phone, from the top: we invest early in impactful companies, the areas of focus, the beliefs behind them and the portfolio
The City Spark companies page on a phone: more than a hundred portfolio companies in a hexagon grid, filtered by sector

OneThread

Design · 2025

The site for the pilot program, Birthright Ireland: the pitch, ten days on the island, three routes, and the details a parent will want to know, in the same burgee system as the brand.

Case study →   onethread.world ↗

The Birthright Ireland program page: the pitch, ten days in Ireland, three routes, the details at a glance

KLIK

Design · 2021

An agency site with one job: winning new clients. It opens on the Adweek ranking, puts the services in three hexagons and leads every case study with its numbers, so a prospect can see at a glance what KLIK could do for them.

Case study →

The KLIK home page: work with Adweek’s third fastest-growing agency, the services in three hexagons, the clients, case studies and a call to grow together
The KLIK creative services page
The KLIK case study for City Light

Motimatic

Design, built with a developer on WordPress · 2025

A site to sell the platform and carry the brand’s new voice: the home page, the approach and the case studies, in the purple, patterns and icons of the new guidelines.

Case study →

The Motimatic home page, top to bottom
The Motimatic approach page
A Motimatic case study page

inSpring

Design and build, on Squarespace · 2023

inSpring hadn’t raised yet, so I designed the site and built it myself on Squarespace: the marketplace in one line, the talent, the pipeline in three steps, and a section for each side of the market, candidates and employers.

The brand →

The inSpring home page: marketplace for the pursuit of greatness, the talent, the pipeline in three steps, a section for candidates and one for employers

Pathstream

Website design

The site in the rebuilt brand: big blocks of red, yellow and blue, the sweeping lines of the P, and pages for the programs and the partners behind them.

The brand →

The Pathstream website on a laptop, with more of its pages beside it
Pathstream pages on desktop and phone, on yellow

Landing & event pages

6 pages

Pages with one job: take the quiz, subscribe, apply, register.

Motimatic for students

Design · 2025

A landing page for students that plays like an app: a short quiz that matches them to the support they need to stay enrolled. It was built to take any college’s brand; the second phone is the version for Pima Community College.

Case study →

The student landing page in Motimatic’s own brand: the resource cards, then the first question further down
The Pima Community College version: find the right support to keep your education on track

Undercover GC

Landing page design · 2026

A newsletter written anonymously by general counsel, for general counsel. The page sells the subscription in one line, then lets readers find their own way in, from the boardroom and securities to crisis mode, playbooks and templates.

The Undercover GC landing page: the newsletter general counsel forward to each other, written by operators, six ways in, why subscribe, and the sign-up

Coding Bootcamps

Design, built with a developer on WordPress · 2021–2022

The site for KLIK’s bootcamp finder: find the best bootcamp for you, the featured schools, and guides by city and by career.

The brand →

Two Coding Bootcamps pages, top to bottom
Three Coding Bootcamps pages on phones

Money Side Up

Design, built with a developer on WordPress · 2021–2022

The newsletter’s site: one line, Let’s close the financial freedom gap, a box to sign up, and the stories that follow.

The brand →

The Money Side Up home page on a tablet
The Money Side Up site on a phone, with its article pages

Mission Collaborative

Design, at KLIK · 2021–2022

Landing pages for Mission Collaborative’s alumni career design fellowships with MIT and UVA: the program, the dates, what you’ll experience and the price, all leading to one button.

The KLIK case study →

The MIT Alumni Career Design Fellowship page on desktop and phone
The MIT and UVA fellowship pages, top to bottom

ICBA LIVE 2021

Event identity and website · 2021

The convention site for ICBA LIVE 2021, in the rising-tide identity built for Hawaii, on a tablet and a phone.

Case study →

The ICBA LIVE 2021 website on a tablet and a phone: experience the rising tide of community banking

Work with me

Launching, relaunching or raising? I design sites around what a visitor needs to believe.

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