Nicola Goodwin

Work — Decks

Decks for the room where the decision gets made.

Raising capital3 decks
Reporting to investors2 decks
Selling the product2 decks
ScopeStructure, design, data

A deck is often the first thing an investor or a buyer sees of a company, and the thing that gets forwarded after the meeting. I design them the way I design a brand: one system, one argument, and every chart built to be read at a glance.

Hover over a deck to leaf through it; click to read it slide by slide. Where a deck is unnamed, the company’s name has been taken out.

Raising capital

3 decks

Pitch and investor decks for a raise. The argument has to land before the numbers do.

Cover: Powering the trip of a lifetime for young adults to connect with their heritage. Mission: to make international travel a rite of passage for every person. The problem: accessible heritage travel exists for one diaspora, and for every other there is no pathway. Market opportunity: America’s largest heritage diasporas, charted. Curating the trip of a lifetime: before, during and after. Sponsors don’t buy ads. They buy a place in a core memory. The pilot: Birthright Ireland, a ten-day immersion across the island. A repeatable playbook, layered country by country. Every journey starts with a single thread.
OneThread Investor deck · 2026 Case study →
Section opener: Colleges must cut costs. The demand shock in higher education, in three charts. Section opener: Colleges must also expand subjects. Growth and decline by field of study, charted. Section opener: The Hybrid Campus. Why online classes let a college cut costs and expand subjects at once. Section opener: Majors-as-a-service.
Higher-education platform Investor deck · 2023
Cover: Marketplace for the Pursuit of Greatness. Domestic supply cannot meet demand for skilled tech and healthcare staff. Regulatory structure, and international student volume from 1950 to 2020. Three failure points in the education-to-industry pipeline. Organizing the supply chain from students to employers. The managed student journey: nursing.
inSpring Pitch deck · 2024 The brand →

Reporting to investors

2 decks

For the people who have already written the check and want to see what it did.

Cover: 2024 Annual Impact Report, Impact Ventures IV. The investment thesis over a full-bleed photograph. Our beliefs: eight principles as a grid of cards. Our impact approach. What we measure: outputs, outcomes and impact. How we measure: six steps from screening to continuous tracking. A portfolio company page: Bicycle Health. Closing slide.
City Light Capital Impact report, slide edition · 2025 Case study →
Section opener: Product overview and strategy. The problem, from three sides: patients, payers and health systems. The solution: the platform, diagrammed, beside the app. Motivation at every step: four app screens. Expansion across treatment types, year by year. Section opener: Go-to-market strategy. The licensing model, in three cards. State expansion strategy: prepare, invest, harvest.
Addiction-recovery telehealth Investor overview · 2025

Selling the product

2 decks

For buyers, not investors: what it does, why it works, and what to do next.

Reach, Inform & Create. Our Platform. The average adult spends 900 hours a year on social media. The reach lifecycle, as a diagram. The path to success isn’t a straight line: a student’s year, charted. Ad creative bundles. Continuing students bundle: four social ads in phone frames. Academic engagement bundle. New-student orientation bundle.
Student-engagement platform Sales deck · 2025
Logo cover. Search, schedule and share activities for your kids, all in one place. Planning your kids’ summer can be overwhelming. A parent buried in group texts. Search. Find activities based on your interests: the search screen. A collage of kids’ activities. Notifications and reminders on the lock screen. Share.
School’s Out Product explainer, first round · 2024

Work with me

Raising, reporting or selling something? I build decks from the argument up.

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